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Date published: 2018-05-24

Optigrow® awarded “Garden Product of the Year 2018”!

RHS Chelsea Garden Product of the Year 2018 has been awarded to Optigrow® for its vitalized seeds. Optigrow® seeds allow faster growth and better result through a revolutionary, non-chemical seed priming method involving only water and air.

The RHS Chelsea Flower Show in London is one of the world’s most famous exhibitions for hobby gardening. The Royal Horticultural Society has organized the exhibition since 1912 and The Queen of England is a longstanding visitor.

The Garden Product of the Year competition recognizes the best of the new garden products. This year, twelve products selected for the final competed over the title of RHS Chelsea Garden Product of the Year 2018. They were judged on a number of criteria, including innovation, functionality, visual appeal, quality, value for money and environmental sustainability.

The winner was selected by a team of experts, including the entrepreneur and BBCs Dragons’ Den investor,Deborah Meaden. The judges concluded:
“In a world where we are trying to remove the use of chemicals, this unique non chemical process naturally prepares seeds for more successful sowing. Anything that removes disappointment in seeds germination is to be welcomed.”

Torsten Nilsson, CEO at Nelson Seed Development, adds:
“We were very excited just being one of the finalists, since we know that this is one of the most prestigious international awards within hobby gardening. Winning it is more than just great, its no less than amazing. This is yet another proof that we have created something groundbreaking with Optigrow®. I’m also so happy that Mr Fothergills – market leaders within the seed industry in the UK and first to launch Optigrow® with us – was granted this recognition. It is very well deserved.”

Besides the fact that Optigrow® promises faster germination, the seeds will also out-grow competing weeds, produce richer harvests and sustain under non-opimal conditions, thus allowing gardeners to sow Optigrow seeds in colder, warmer and drier conditions than the ideal. All this will make it easier for the hobby gardener to experience the sweet joy of success.


The judges were: Caroline Owen, Peter Seabrook, Chris Harrop and Deborah Meaden.

The award itself is a piece of beautiful craftsmanship, designed by world renowned artist David Linely.

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